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Important Highlights:
- Unemployment rate in Tampa Bay decreased to 5.9% in November 2020, compared to the end of 2nd Quarter 2020, which was approx. 9.0%. Non-agricultural employment sector decreased and manufacturing and wholesale were amongst the top sectors which gained jobs.
- New leases were down by approx. 50% in Hillsborough and Pinellas County for 2020 compared to 2019.
- Office supply increased due to large sublease blocks on the market and over 570,000 square feet of new construction deliveries by Heights Union West (Tampa Heights), Sparkman Wharf (Channelside) and Renaissance Center VII (Northwest Tampa).
- Tampa-St. Petersburg-Clearwater combined statistical area fourth in the U.S. in terms of the biggest net inflow of new residents. Tampa Bay gained about 47,000 people last year
- Class A vacancy increased to approx. 14.2% by the end of 4th quarter and Class B vacancy to over approx. 15.9%.
Let’s Talk Rent Numbers:
Submarket | Overall Average Asking Rent All Classes | Overall Asking Rent Class A |
Westshore | $33.51/sq. ft. | $37.06/sq. ft. |
Downtown Tampa | $35.84/sq. ft. | $38.33/sq. ft. |
Northwest Tampa | $23.83/sq. ft. | $26.31/sq. ft. |
South Tampa | $27.03/sq. ft. | $30.25/sq. ft. |
I-75 Corridor | $24.39/sq. ft. | $26.39/sq. ft. |
Downtown St. Petersburg | $30.26/sq. ft. | $31.78/sq. ft. |
Construction Highlights:
- New construction Landlord’s adjusted asking rents which impacted the direct asking rents across the Tampa Bay Market.
- Record high since 2008 of new construction delivered to the market.
- SkyCenter One, 270,000 square feet of new office space building under construction at the Tampa International Airport, 384,000 square feet Water Street project in Downtown Tampa and the 384,000 square feet Midtown project, just North of the Westshore submarket, continue to announce national Tenants and are slated to be completed by end of 2021.
2021 1st Quarter Forecast:
- Continued increase in sublease space hitting the market as the work from home trend continues and companies evaluate their office space footprint
- Redevelopment of shared Tenant “Touchless entry, access, and reservation systems could take off, with personal devices replacing building IDs, security cards and elevator access systems, as well as traditional ways of reserving conference and amenity space.”
- Zillow listed Tampa among the five markets it expects to be the hottest in 2021 which is an indicator of companies relocating or expanding into Tampa.
- Transition of flexible schedules mixed with working from home and in the office, hot desks can be a solution versus dedicated offices or workstations. Hot desk, a shared workstation or office with other employees who are in the office on different days of the work, allows for a smaller office footprint.
What does this mean for Tenants?
- If a Tenant determines minimizing their office footprint is the right decision there are two solutions: sublease the entire or a portion of their suite. Both scenarios will minimize the monthly financial burden
- If a Tenant is willing and able to sign a 5+ year lease, they are in a position of strength with increased probability to receive rent concessions
- Evaluate whether moving into a sublease versus a direct lease with a Landlord is the right solution to take advantage of discounted rental rates and favorable terms of subleases (lower rent, shorter term, furniture etc.)
What does this mean for Landlords?
- Adjusting asking rents to stay competitive in the market
- Determine solutions for long term implications of Covid with repurposing empty space in multi-Tenant buildings and update air quality and filtration systems
- Providing more flexibility in lease term and concessions to accomplish deals
- Ensure Tenant’s have strong financials with low debt to income ratios when signing new leases
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